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- The 15 Best iOS and Android Push Notification Platforms 
- 5 Best Mobile Push Notification Services Comparison
- Final Thoughts
Push notification, also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client. Unlike pull notifications, in which the client must request information from a server, push notifications originate from a server. Typically, the end user must opt-in to receive alerts; opt-in usually takes place during the install process and end users are provided with a way to manage alerts if they change their minds later on.
An important advantage of push notifications in mobile computing is that the technology doesn't require specific applications on a mobile device to be open in order for a message to be received. This allows a smartphone to receive and display social media or text message alerts even when the device's screen is locked and the social media application that is pushing the notification is closed. This is not surprising, because the smartphone has become an integral part of our lives.
We use different kinds of applications to chat with friends, plan our tasks and time, create videos and photos, do almost anything in fact. And the ability to make calls is no longer its primary function.
Push notifications are indispensable in the development of this process. They always keep us posted with important information and make sure that we can respond to the notification relevant at this very moment in time. This may be a new message from colleagues or friends, information about discounts, fresh news from an online resource you like, etc. As a user may have a large number of applications installed, the number of push-notifications can be unacceptably high and cause a negative attitude towards them.
The 15 Best iOS and Android Push Notification Platforms 
Therefore, application developers must be aware of tacit etiquette of using mobile push notifications:. No-rush messages can be sent to email. This scenario will not cause irritation and the desire to turn off all notifications of your application, thus the user will develop loyalty to it. As it was stated before, the user must have an opportunity to turn on or turn off push notifications.
Avoid sending the users an abundance of notifications. A better option will be to group the notifications and to send them only within a preset time span. Now having the idea of what the push notifications are we can look at the possible variants to choose the most suitable one. Pricing is available on request.
Campaigns can be tailored with specific goals in mind, such as retention, awareness or engagement. The basic package is free, while pricing for the Enterprise pack are available on demand. So, for example, if the platform identifies a user no longer being active, it can trigger a push notification campaign to try and increase its activity.
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Also, if it spots a newbie, it will react accordingly. So, as user states change, so does the way Kahuna triggers different campaigns. Pricing is available on demand. Kumulos is interesting in that it provides two distinct options: Mobile marketers can sell a Push Notification Service — using the Kumulos dashboard to quickly and easily manage Push campaigns and report on the results.
Alternatively, those mobile marketers can offer clients the ability to run their own notification programs — using your own-brand client portal to construct, run and measure campaign results. Some of their noteworthy push features are: PushWoosh allows iOS and Android push notifications with rich media, including images, embedded videos, CTAs and other types of content.
It works on 21 different mobile and desktop platforms. It is free to start with. With this platform, you can engage your audience through the mobile app, on both Android and iOS, as well as through Google Chrome.
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It prides itself on quick installation 10 minutes , and offers extremely simple integration. There are also banners, on locked screens, in notification center, as well as setting and tracking of campaign goals.
5 Best Mobile Push Notification Services Comparison
Pricing is hidden but is available on request. This platform has been praised by mobile app devs for its Rich Messaging feature, as well as its simple SDK integration Some of its standout features are Behavioral Triggering and Message Personalization. One thing that sets Catapush apart from other players in the iOS and Android Push Notifications game is the fact that it allows replies to push messages through its 2-Way Service.
It also lets app pros interact with their customers via chat. More details about the feature can be found on this link.
This allows for easy scalability of any platform, and is paired up with the ability to send push notifications directly from the cloud. It easily integrates with Mixpanel, Flurry, Twilio and Webhooks, to name a few.
Those that have up to 10, users will be happy to see the service is free.